{"id":92,"date":"2025-11-05T15:24:52","date_gmt":"2025-11-05T15:24:52","guid":{"rendered":"https:\/\/branddanhgia.com\/?p=92"},"modified":"2025-11-05T15:24:52","modified_gmt":"2025-11-05T15:24:52","slug":"chien-luoc-marketing-thuong-hieu-quoc-te-vao-viet-nam-bai-hoc-tu-branddanhgia","status":"publish","type":"post","link":"https:\/\/branddanhgia.com\/?p=92","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c marketing th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf v\u00e0o Vi\u1ec7t Nam: B\u00e0i h\u1ecdc t\u1eeb BrandDanhGia"},"content":{"rendered":"

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1. To\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam trong b\u1ed1i c\u1ea3nh h\u1ed9i nh\u1eadp<\/strong><\/h4>\n

N\u0103m 2025, Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t \u0110\u00f4ng Nam \u00c1. V\u1edbi d\u00e2n s\u1ed1 h\u01a1n 100 tri\u1ec7u ng\u01b0\u1eddi, trong \u0111\u00f3 ph\u1ea7n l\u1edbn thu\u1ed9c th\u1ebf h\u1ec7 tr\u1ebb c\u00f3 t\u01b0 duy s\u1ed1 h\u00f3a v\u00e0 kh\u1ea3 n\u0103ng chi ti\u00eau ng\u00e0y c\u00e0ng cao, Vi\u1ec7t Nam \u0111ang tr\u1edf th\u00e0nh \u201c\u0111i\u1ec3m \u0111\u1ebfn v\u00e0ng\u201d c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf.<\/p>\n

T\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng ti\u00eau d\u00f9ng nh\u01b0 Unilever, P&G, Nestl\u00e9, \u0111\u1ebfn c\u00e1c \u00f4ng l\u1edbn c\u00f4ng ngh\u1ec7 nh\u01b0 Apple, Samsung hay c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang Zara, H&M, t\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u00e0y. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u0169ng th\u00e0nh c\u00f4ng. Nhi\u1ec1u chi\u1ebfn d\u1ecbch marketing th\u1ea5t b\u1ea1i v\u00ec kh\u00f4ng hi\u1ec3u \u0111\u01b0\u1ee3c h\u00e0nh vi, t\u00e2m l\u00fd v\u00e0 v\u0103n h\u00f3a ti\u00eau d\u00f9ng Vi\u1ec7t.<\/p>\n

Do \u0111\u00f3, vi\u1ec7c nghi\u00ean c\u1ee9u chi\u1ebfn l\u01b0\u1ee3c marketing th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf t\u1ea1i Vi\u1ec7t Nam<\/strong> l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 hi\u1ec3u r\u00f5 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u c\u00f3 th\u1ec3 th\u00edch nghi, b\u1ea3n \u0111\u1ecba h\u00f3a v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong m\u00f4i tr\u01b0\u1eddng m\u1edbi.\"Rise<\/p>\n

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2. V\u00ec sao Vi\u1ec7t Nam h\u1ea5p d\u1eabn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf?<\/strong><\/h4>\n

C\u00f3 ba l\u00fd do ch\u00ednh khi\u1ebfn Vi\u1ec7t Nam l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn \u0111\u01b0\u1ee3c \u01b0u ti\u00ean trong chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng c\u1ee7a nhi\u1ec1u t\u1eadp \u0111o\u00e0n:<\/p>\n

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  1. \n

    T\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf \u1ed5n \u0111\u1ecbnh:<\/strong> GDP duy tr\u00ec \u1edf m\u1ee9c cao, t\u1ea7ng l\u1edbp trung l\u01b0u t\u0103ng nhanh, v\u00e0 m\u00f4i tr\u01b0\u1eddng \u0111\u1ea7u t\u01b0 c\u1ea3i thi\u1ec7n.<\/p>\n<\/li>\n

  2. \n

    Th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng tr\u1ebb, n\u0103ng \u0111\u1ed9ng:<\/strong> Ng\u01b0\u1eddi Vi\u1ec7t s\u1eb5n s\u00e0ng th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m m\u1edbi, \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7, l\u00e0m \u0111\u1eb9p v\u00e0 phong c\u00e1ch s\u1ed1ng.<\/p>\n<\/li>\n

  3. \n

    M\u00f4i tr\u01b0\u1eddng kinh doanh h\u1ed9i nh\u1eadp:<\/strong> Vi\u1ec7t Nam \u0111\u00e3 k\u00fd h\u01a1n 15 hi\u1ec7p \u0111\u1ecbnh th\u01b0\u01a1ng m\u1ea1i t\u1ef1 do (FTA), m\u1edf c\u1eeda th\u1ecb tr\u01b0\u1eddng v\u1edbi c\u00e1c ti\u00eau chu\u1ea9n to\u00e0n c\u1ea7u.<\/p>\n<\/li>\n<\/ol>\n

    \u0110i\u1ec1u n\u00e0y khi\u1ebfn Vi\u1ec7t Nam tr\u1edf th\u00e0nh \u201cph\u00f2ng th\u00ed nghi\u1ec7m marketing\u201d h\u1ea5p d\u1eabn \u2014 n\u01a1i m\u00e0 th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m m\u00f4 h\u00ecnh m\u1edbi, \u0111\u1ed3ng th\u1eddi h\u1ecdc h\u1ecfi \u0111\u1ec3 m\u1edf r\u1ed9ng sang c\u00e1c qu\u1ed1c gia t\u01b0\u01a1ng t\u1ef1 trong khu v\u1ef1c.<\/p>\n

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    3. Nh\u1eefng sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf khi v\u00e0o Vi\u1ec7t Nam<\/strong><\/h4>\n

    M\u1eb7c d\u00f9 ti\u1ec1m n\u0103ng l\u1edbn, nh\u01b0ng nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf \u0111\u00e3 v\u1ea5p ph\u1ea3i th\u1ea5t b\u1ea1i t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. C\u00e1c sai l\u1ea7m ph\u1ed5 bi\u1ebfn bao g\u1ed3m:<\/p>\n

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      Kh\u00f4ng hi\u1ec3u v\u0103n h\u00f3a ti\u00eau d\u00f9ng \u0111\u1ecba ph\u01b0\u01a1ng:<\/strong> M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u mang nguy\u00ean m\u00f4 h\u00ecnh t\u1eeb n\u01b0\u1edbc ngo\u00e0i v\u00e0o m\u00e0 kh\u00f4ng \u0111i\u1ec1u ch\u1ec9nh cho ph\u00f9 h\u1ee3p. V\u00ed d\u1ee5, kh\u1ea9u v\u1ecb, th\u00f3i quen mua s\u1eafm hay c\u00e1ch giao ti\u1ebfp \u0111\u1ec1u kh\u00e1c bi\u1ec7t.<\/p>\n<\/li>\n

    • \n

      Thi\u1ebfu chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 ph\u00f9 h\u1ee3p:<\/strong> Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb7t gi\u00e1 cao nh\u1eb1m duy tr\u00ec h\u00ecnh \u1ea3nh cao c\u1ea5p, nh\u01b0ng kh\u00f4ng t\u00ednh \u0111\u1ebfn s\u1ee9c mua th\u1ef1c t\u1ebf v\u00e0 s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t v\u1edbi h\u00e0ng n\u1ed9i \u0111\u1ecba.<\/p>\n<\/li>\n

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      Thi\u1ebfu k\u1ebft n\u1ed1i c\u1ea3m x\u00fac:<\/strong> Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t c\u00f3 xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u g\u1ea7n g\u0169i, c\u00f3 y\u1ebfu t\u1ed1 b\u1ea3n s\u1eafc v\u00e0 c\u00e2u chuy\u1ec7n g\u1eafn v\u1edbi c\u1ed9ng \u0111\u1ed3ng.<\/p>\n<\/li>\n

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      Ph\u1ee5 thu\u1ed9c v\u00e0o truy\u1ec1n th\u00f4ng to\u00e0n c\u1ea7u:<\/strong> M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 d\u1ecbch l\u1ea1i n\u1ed9i dung t\u1eeb qu\u1ed1c t\u1ebf m\u00e0 kh\u00f4ng x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung ri\u00eang, d\u1eabn \u0111\u1ebfn chi\u1ebfn d\u1ecbch thi\u1ebfu t\u00ednh t\u01b0\u01a1ng t\u00e1c.<\/p>\n<\/li>\n<\/ul>\n

      Nh\u1eefng th\u1ea5t b\u1ea1i n\u00e0y cho th\u1ea5y: mu\u1ed1n th\u00e0nh c\u00f4ng, th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf ph\u1ea3i b\u1ea3n \u0111\u1ecba h\u00f3a to\u00e0n di\u1ec7n<\/strong> \u2013 t\u1eeb s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, truy\u1ec1n th\u00f4ng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n.<\/p>\n

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      4. B\u00e0i h\u1ecdc t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf th\u00e0nh c\u00f4ng t\u1ea1i Vi\u1ec7t Nam<\/strong><\/h4>\n

      M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 b\u01b0\u1edbc \u0111i \u0111\u00fang \u0111\u1eafn v\u00e0 \u0111\u1ea1t th\u00e0nh c\u00f4ng \u1ea5n t\u01b0\u1ee3ng:<\/p>\n

      Unilever \u2013 B\u1ea3n \u0111\u1ecba h\u00f3a th\u00f4ng \u0111i\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m<\/strong>
      Unilever th\u00e0nh c\u00f4ng nh\u1edd chi\u1ebfn l\u01b0\u1ee3c \u201cTo\u00e0n c\u1ea7u h\u00f3a t\u01b0 duy \u2013 \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a h\u00e0nh \u0111\u1ed9ng\u201d. C\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 OMO, Sunsilk, Knorr \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh cho ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t, \u0111\u1ed3ng th\u1eddi truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p g\u1ea7n g\u0169i nh\u01b0 \u201cV\u00ec m\u1ed9t Vi\u1ec7t Nam s\u1ea1ch s\u1ebd v\u00e0 h\u1ea1nh ph\u00fac\u201d.<\/p>\n

      Heineken \u2013 K\u1ebft n\u1ed1i c\u1ea3m x\u00fac qua v\u0103n h\u00f3a<\/strong>
      Heineken kh\u00f4ng ch\u1ec9 b\u00e1n bia, m\u00e0 c\u00f2n \u201cb\u00e1n tr\u1ea3i nghi\u1ec7m s\u1ed1ng\u201d. Th\u00f4ng qua c\u00e1c s\u1ef1 ki\u1ec7n \u00e2m nh\u1ea1c v\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u00e0i tr\u1ee3 th\u1ec3 thao, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh tr\u1ebb trung, s\u00f4i \u0111\u1ed9ng, g\u1eafn li\u1ec1n v\u1edbi tinh th\u1ea7n ti\u1ec7c t\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t.<\/p>\n

      Samsung \u2013 D\u1eabn \u0111\u1ea7u c\u00f4ng ngh\u1ec7, nh\u01b0ng g\u1ea7n g\u0169i<\/strong>
      Samsung kh\u00f4ng ch\u1ec9 l\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t \u0111i\u1ec7n tho\u1ea1i, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t \u201cth\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c d\u00e2n\u201d. H\u1ecd k\u1ebft h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7n \u0111\u1ea1i v\u1edbi tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i, \u0111\u1ea7u t\u01b0 l\u1edbn v\u00e0o nh\u00e0 m\u00e1y t\u1ea1i Vi\u1ec7t Nam, g\u00f3p ph\u1ea7n t\u1ea1o vi\u1ec7c l\u00e0m v\u00e0 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c.<\/p>\n

      Coca-Cola \u2013 B\u1ea3n \u0111\u1ecba h\u00f3a th\u00f4ng \u0111i\u1ec7p to\u00e0n c\u1ea7u<\/strong>
      Chi\u1ebfn d\u1ecbch \u201cU\u1ed1ng c\u00f9ng c\u1ea3m x\u00fac T\u1ebft Vi\u1ec7t\u201d l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho vi\u1ec7c b\u1ea3n \u0111\u1ecba h\u00f3a n\u1ed9i dung marketing. Th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u n\u00e0y hi\u1ec3u r\u1eb1ng t\u1ea1i Vi\u1ec7t Nam, T\u1ebft kh\u00f4ng ch\u1ec9 l\u00e0 ng\u00e0y l\u1ec5, m\u00e0 c\u00f2n l\u00e0 th\u1eddi \u0111i\u1ec3m k\u1ebft n\u1ed1i c\u1ea3m x\u00fac gia \u0111\u00ecnh.<\/p>\n

      Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f3 \u0111i\u1ec3m chung: hi\u1ec3u ng\u01b0\u1eddi Vi\u1ec7t, n\u00f3i ng\u00f4n ng\u1eef Vi\u1ec7t v\u00e0 s\u1ed1ng trong v\u0103n h\u00f3a Vi\u1ec7t.<\/strong><\/p>\n

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      5. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf \u00e1p d\u1ee5ng t\u1ea1i Vi\u1ec7t Nam<\/strong><\/h4>\n

      \u0110\u1ec3 chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf th\u01b0\u1eddng tri\u1ec3n khai theo 5 chi\u1ebfn l\u01b0\u1ee3c l\u1edbn:<\/p>\n

      1. Chi\u1ebfn l\u01b0\u1ee3c b\u1ea3n \u0111\u1ecba h\u00f3a s\u1ea3n ph\u1ea9m (Localization Strategy)<\/strong>
      Thay \u0111\u1ed5i h\u01b0\u01a1ng v\u1ecb, bao b\u00ec, ng\u00f4n ng\u1eef v\u00e0 thi\u1ebft k\u1ebf \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t. V\u00ed d\u1ee5: McDonald\u2019s b\u1ed5 sung c\u01a1m v\u00e0 n\u01b0\u1edbc m\u1eafm v\u00e0o th\u1ef1c \u0111\u01a1n t\u1ea1i Vi\u1ec7t Nam; Starbucks cung c\u1ea5p \u0111\u1ed3 u\u1ed1ng c\u00f3 v\u1ecb c\u00e0 ph\u00ea s\u1eefa \u0111\u00e1.<\/p>\n

      2. Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 linh ho\u1ea1t (Pricing Adaptation)<\/strong>
      Gi\u00e1 s\u1ea3n ph\u1ea9m ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi thu nh\u1eadp v\u00e0 th\u00f3i quen ti\u00eau d\u00f9ng. Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh \u201cgi\u00e1 t\u1ea7ng\u201d: c\u00f3 d\u00f2ng cao c\u1ea5p cho kh\u00e1ch h\u00e0ng th\u00e0nh th\u1ecb, v\u00e0 d\u00f2ng ph\u1ed5 th\u00f4ng cho nh\u00f3m ti\u00eau d\u00f9ng tr\u1ebb.<\/p>\n

      3. Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng t\u00edch h\u1ee3p (IMC \u2013 Integrated Marketing Communication)<\/strong>
      K\u1ebft h\u1ee3p gi\u1eefa qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng (TV, b\u00e1o ch\u00ed) v\u00e0 digital marketing (m\u1ea1ng x\u00e3 h\u1ed9i, KOL, TikTok, YouTube). C\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf \u0111\u00e3 h\u1ecdc c\u00e1ch k\u1ec3 chuy\u1ec7n ng\u1eafn g\u1ecdn, c\u1ea3m x\u00fac v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp.<\/p>\n

      4. Chi\u1ebfn l\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i (CSR Marketing)<\/strong>
      Doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i c\u1ea7n th\u1ec3 hi\u1ec7n cam k\u1ebft v\u1edbi x\u00e3 h\u1ed9i Vi\u1ec7t Nam. Ch\u01b0\u01a1ng tr\u00ecnh \u201cHeineken v\u00ec m\u00f4i tr\u01b0\u1eddng\u201d, \u201cSamsung Talent Program\u201d hay \u201cUnilever v\u00ec s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng\u201d l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh.<\/p>\n

      5. Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng ni\u1ec1m tin d\u00e0i h\u1ea1n (Trust & Relationship Marketing)<\/strong>
      Ng\u01b0\u1eddi Vi\u1ec7t \u0111\u1ec1 cao s\u1ef1 tin c\u1eady v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u1ed5n \u0111\u1ecbnh. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 nh\u1edd qu\u1ea3ng c\u00e1o m\u00e0 nh\u1edd tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m<\/strong> v\u00e0 d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i<\/strong> t\u1ed1t.<\/p>\n

      \n

      6. H\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t: Y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/h4>\n

      \u0110\u1ec3 th\u00e0nh c\u00f4ng trong marketing t\u1ea1i Vi\u1ec7t Nam, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf c\u1ea7n hi\u1ec3u r\u00f5:<\/p>\n

        \n
      • \n

        Ng\u01b0\u1eddi Vi\u1ec7t mua b\u1eb1ng c\u1ea3m x\u00fac:<\/strong> C\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng th\u01b0\u1eddng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u1ea3m x\u00fac v\u00e0 y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i.<\/p>\n<\/li>\n

      • \n

        M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng ch\u1ee7 \u0111\u1ea1o:<\/strong> Vi\u1ec7t Nam n\u1eb1m trong nh\u00f3m 10 qu\u1ed1c gia c\u00f3 t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i cao nh\u1ea5t th\u1ebf gi\u1edbi.<\/p>\n<\/li>\n

      • \n

        Gi\u1edbi tr\u1ebb d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng ti\u00eau d\u00f9ng:<\/strong> Th\u1ebf h\u1ec7 Z v\u00e0 Millennials c\u00f3 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh \u0111\u1ebfn xu h\u01b0\u1edbng mua s\u1eafm, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c ng\u00e0nh h\u00e0ng th\u1eddi trang, c\u00f4ng ngh\u1ec7, v\u00e0 F&B.<\/p>\n<\/li>\n

      • \n

        Kh\u00e1ch h\u00e0ng coi tr\u1ecdng gi\u00e1 tr\u1ecb \u0111\u1ea1o \u0111\u1ee9c:<\/strong> C\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i, th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng v\u00e0 minh b\u1ea1ch th\u01b0\u1eddng \u0111\u01b0\u1ee3c y\u00eau th\u00edch h\u01a1n.<\/p>\n<\/li>\n<\/ul>\n

        \n

        7. So s\u00e1nh gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf v\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba Vi\u1ec7t Nam<\/strong><\/h4>\n

        Th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf c\u00f3 \u01b0u th\u1ebf v\u1ec1 c\u00f4ng ngh\u1ec7, v\u1ed1n v\u00e0 kinh nghi\u1ec7m, nh\u01b0ng th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t l\u1ea1i c\u00f3 l\u1ee3i th\u1ebf v\u1ec1 s\u1ef1 th\u1ea5u hi\u1ec3u v\u0103n h\u00f3a.
        Trong v\u00e0i n\u0103m g\u1ea7n \u0111\u00e2y, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t nh\u01b0 Biti\u2019s, Highlands Coffee, VinFast hay Trung Nguy\u00ean \u0111\u00e3 ch\u1ee9ng minh kh\u1ea3 n\u0103ng c\u1ea1nh tranh m\u1ea1nh m\u1ebd.<\/p>\n

        C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba kh\u00f4ng c\u00f2n \u201cch\u1ea1y theo\u201d m\u00e0 b\u1eaft \u0111\u1ea7u \u0111\u1ecbnh h\u00ecnh chu\u1ea9n m\u1ef1c m\u1edbi<\/strong>. H\u1ecd s\u1eed d\u1ee5ng ch\u00ednh v\u0103n h\u00f3a Vi\u1ec7t l\u00e0m n\u1ec1n t\u1ea3ng, k\u1ebft h\u1ee3p v\u1edbi t\u01b0 duy marketing to\u00e0n c\u1ea7u \u2013 \u0111\u00e2y c\u0169ng l\u00e0 h\u01b0\u1edbng \u0111i m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf c\u1ea7n h\u1ecdc h\u1ecfi \u0111\u1ec3 th\u00edch nghi.<\/p>\n

        \n

        8. D\u1ef1 b\u00e1o xu h\u01b0\u1edbng marketing th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf t\u1ea1i Vi\u1ec7t Nam giai \u0111o\u1ea1n 2025\u20132030<\/strong><\/h4>\n
          \n
        1. \n

          S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a marketing tr\u1ea3i nghi\u1ec7m (Experiential Marketing):<\/strong>
          Ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong mu\u1ed1n \u0111\u01b0\u1ee3c \u201cs\u1ed1ng trong th\u01b0\u01a1ng hi\u1ec7u\u201d th\u00f4ng qua s\u1ef1 ki\u1ec7n, kh\u00f4ng gian th\u1ef1c t\u1ebf \u1ea3o, hay ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c.<\/p>\n<\/li>\n

        2. \n

          T\u0103ng c\u01b0\u1eddng s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o:<\/strong>
          AI gi\u00fap th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3u kh\u00e1ch h\u00e0ng h\u01a1n, t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o, v\u00e0 c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung.<\/p>\n<\/li>\n

        3. \n

          S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i:<\/strong>
          H\u00ecnh th\u1ee9c \u201cshoppertainment\u201d (mua s\u1eafm k\u1ebft h\u1ee3p gi\u1ea3i tr\u00ed) tr\u00ean TikTok Shop, Facebook Live hay Zalo Shop \u0111ang b\u00f9ng n\u1ed5.<\/p>\n<\/li>\n

        4. \n

          Truy\u1ec1n th\u00f4ng b\u1ec1n v\u1eefng:<\/strong>
          C\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u0111\u1ea7u t\u01b0 v\u00e0o th\u00f4ng \u0111i\u1ec7p \u201cxanh\u201d, nh\u1ea5n m\u1ea1nh h\u00e0nh \u0111\u1ed9ng thay v\u00ec kh\u1ea9u hi\u1ec7u.<\/p>\n<\/li>\n

        5. \n

          H\u1ee3p t\u00e1c gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf v\u00e0 th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t:<\/strong>
          Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc ngo\u00e0i \u0111ang t\u00ecm \u0111\u1ed1i t\u00e1c Vi\u1ec7t \u0111\u1ec3 c\u00f9ng khai th\u00e1c th\u1ecb tr\u01b0\u1eddng \u2013 m\u00f4 h\u00ecnh \u201cco-branding\u201d s\u1ebd tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn.<\/p>\n<\/li>\n<\/ol>\n

          \n

          9. B\u00e0i h\u1ecdc r\u00fat ra t\u1eeb th\u1ef1c ti\u1ec5n<\/strong><\/h4>\n
            \n
          • \n

            T\u01b0 duy to\u00e0n c\u1ea7u nh\u01b0ng h\u00e0nh \u0111\u1ed9ng \u0111\u1ecba ph\u01b0\u01a1ng.<\/strong> Kh\u00f4ng th\u1ec3 th\u00e0nh c\u00f4ng n\u1ebfu kh\u00f4ng hi\u1ec3u v\u0103n h\u00f3a v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<\/li>\n

          • \n

            Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u1eeb s\u1ef1 ch\u00e2n th\u1ef1c.<\/strong> Ng\u01b0\u1eddi Vi\u1ec7t ng\u00e0y c\u00e0ng tinh t\u1ebf, h\u1ecd nh\u1eadn ra nhanh \u0111\u00e2u l\u00e0 chi\u1ebfn d\u1ecbch \u201cl\u00e0m m\u00e0u\u201d, \u0111\u00e2u l\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c s\u1ef1 \u0111\u00e1ng tin c\u1eady.<\/p>\n<\/li>\n

          • \n

            \u0110\u1ea7u t\u01b0 d\u00e0i h\u1ea1n thay v\u00ec ng\u1eafn h\u1ea1n.<\/strong> Th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf c\u1ea7n ki\u00ean nh\u1eabn, x\u00e2y d\u1ef1ng t\u1eebng b\u01b0\u1edbc, kh\u00f4ng n\u00ean mong l\u1ee3i nhu\u1eadn nhanh.<\/p>\n<\/li>\n

          • \n

            Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng l\u00e0 trung t\u00e2m.<\/strong> D\u00f9 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u hay n\u1ed9i \u0111\u1ecba, y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh v\u1eabn l\u00e0 c\u1ea3m x\u00fac v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n<\/ul>\n

            \n

            10. K\u1ebft lu\u1eadn<\/strong><\/h4>\n

            S\u1ef1 h\u1ed9i nh\u1eadp c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf v\u00e0o Vi\u1ec7t Nam kh\u00f4ng ch\u1ec9 l\u00e0 qu\u00e1 tr\u00ecnh m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, m\u00e0 c\u00f2n l\u00e0 h\u00e0nh tr\u00ecnh h\u1ecdc h\u1ecfi song h\u00e0nh \u2013 n\u01a1i c\u00e1c gi\u00e1 tr\u1ecb to\u00e0n c\u1ea7u g\u1eb7p g\u1ee1 b\u1ea3n s\u1eafc \u0111\u1ecba ph\u01b0\u01a1ng.
            Th\u00e0nh c\u00f4ng t\u1ea1i Vi\u1ec7t Nam \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 c\u00f3 ngu\u1ed3n l\u1ef1c m\u1ea1nh, m\u00e0 c\u00f2n c\u1ea7n t\u01b0 duy b\u1ea3n \u0111\u1ecba<\/strong>, chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n<\/strong> v\u00e0 cam k\u1ebft ch\u00e2n th\u00e0nh v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t<\/strong>.<\/p>\n

            Vi\u1ec7t Nam \u0111ang kh\u00f4ng ch\u1ec9 l\u00e0 \u201cth\u1ecb tr\u01b0\u1eddng ti\u00eau th\u1ee5\u201d, m\u00e0 l\u00e0 \u201c\u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u\u201d cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u t\u1ea1i \u0110\u00f4ng Nam \u00c1. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3u v\u00e0 tr\u00e2n tr\u1ecdng \u0111i\u1ec1u \u0111\u00f3 s\u1ebd l\u00e0 nh\u1eefng c\u00e1i t\u00ean d\u1eabn \u0111\u1ea7u trong k\u1ef7 nguy\u00ean marketing m\u1edbi.<\/p>\n","protected":false},"excerpt":{"rendered":"

            1. To\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam trong b\u1ed1i c\u1ea3nh h\u1ed9i nh\u1eadp N\u0103m 2025, Vi\u1ec7t Nam ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t \u0110\u00f4ng Nam \u00c1. V\u1edbi d\u00e2n s\u1ed1 h\u01a1n 100 tri\u1ec7u ng\u01b0\u1eddi, trong \u0111\u00f3 ph\u1ea7n l\u1edbn thu\u1ed9c th\u1ebf h\u1ec7 tr\u1ebb c\u00f3 t\u01b0 duy s\u1ed1 h\u00f3a v\u00e0 kh\u1ea3 n\u0103ng chi […]\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-92","post","type-post","status-publish","format-standard","hentry","category-brand"],"_links":{"self":[{"href":"https:\/\/branddanhgia.com\/index.php?rest_route=\/wp\/v2\/posts\/92","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/branddanhgia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/branddanhgia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/branddanhgia.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/branddanhgia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=92"}],"version-history":[{"count":1,"href":"https:\/\/branddanhgia.com\/index.php?rest_route=\/wp\/v2\/posts\/92\/revisions"}],"predecessor-version":[{"id":95,"href":"https:\/\/branddanhgia.com\/index.php?rest_route=\/wp\/v2\/posts\/92\/revisions\/95"}],"wp:attachment":[{"href":"https:\/\/branddanhgia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=92"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/branddanhgia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=92"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/branddanhgia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=92"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}