{"id":91,"date":"2025-11-05T15:25:01","date_gmt":"2025-11-05T15:25:01","guid":{"rendered":"https:\/\/branddanhgia.com\/?p=91"},"modified":"2025-11-05T15:25:01","modified_gmt":"2025-11-05T15:25:01","slug":"bang-xep-hang-thuong-hieu-viet-2025-nhung-cai-ten-can-biet","status":"publish","type":"post","link":"https:\/\/branddanhgia.com\/?p=91","title":{"rendered":"B\u1ea3ng x\u1ebfp h\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t 2025: Nh\u1eefng c\u00e1i t\u00ean c\u1ea7n bi\u1ebft"},"content":{"rendered":"

<\/h3>\n
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1. To\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t n\u0103m 2025<\/strong><\/h4>\n

B\u01b0\u1edbc sang n\u0103m 2025, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam ch\u1ee9ng ki\u1ebfn nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng v\u00e0 b\u01b0\u1edbc ph\u00e1t tri\u1ec3n \u0111\u00e1ng ch\u00fa \u00fd. Khi n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u ph\u1ee5c h\u1ed3i sau giai \u0111o\u1ea1n suy gi\u1ea3m, c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t \u0111\u00e3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i \u0111\u1ec3 t\u00e1i \u0111\u1ecbnh v\u1ecb v\u00e0 m\u1edf r\u1ed9ng ph\u1ea1m vi \u1ea3nh h\u01b0\u1edfng.<\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf ph\u1ea1m vi n\u1ed9i \u0111\u1ecba, m\u00e0 \u0111ang d\u1ea7n v\u01b0\u01a1n ra qu\u1ed1c t\u1ebf v\u1edbi nh\u1eefng th\u00e0nh t\u1ef1u r\u00f5 r\u1ec7t. C\u00e1c l\u0129nh v\u1ef1c nh\u01b0 ng\u00e2n h\u00e0ng, vi\u1ec5n th\u00f4ng, ti\u00eau d\u00f9ng nhanh, th\u1ef1c ph\u1ea9m, \u00f4 t\u00f4 v\u00e0 c\u00f4ng ngh\u1ec7 s\u1ed1 \u0111\u1ec1u ghi nh\u1eadn t\u0103ng tr\u01b0\u1edfng m\u1ea1nh v\u1ec1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

B\u1ea3ng x\u1ebfp h\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t 2025 kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 con s\u1ed1, m\u00e0 l\u00e0 th\u01b0\u1edbc \u0111o c\u1ee7a s\u1ef1 s\u00e1ng t\u1ea1o, qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a.\"UX<\/p>\n

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2. Ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u trong b\u1ea3ng x\u1ebfp h\u1ea1ng 2025<\/strong><\/h4>\n

C\u00e1c t\u1ed5 ch\u1ee9c \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf v\u00e0 trong n\u01b0\u1edbc \u0111\u1ec1u \u00e1p d\u1ee5ng nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p ch\u1eb7t ch\u1ebd khi \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t. M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ch\u1ea5m \u0111i\u1ec3m d\u1ef1a tr\u00ean ba tr\u1ee5 c\u1ed9t ch\u00ednh:<\/p>\n

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  • \n

    S\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u (Brand Strength Index \u2013 BSI):<\/strong> \u0111o l\u01b0\u1eddng kh\u1ea3 n\u0103ng \u1ea3nh h\u01b0\u1edfng, nh\u1eadn di\u1ec7n, l\u00f2ng trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, m\u1ee9c \u0111\u1ed9 \u0111\u1ea7u t\u01b0 marketing v\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<\/li>\n

  • \n

    Hi\u1ec7u su\u1ea5t t\u00e0i ch\u00ednh (Financial Performance):<\/strong> \u0111\u00e1nh gi\u00e1 doanh thu, l\u1ee3i nhu\u1eadn, t\u0103ng tr\u01b0\u1edfng, kh\u1ea3 n\u0103ng sinh l\u1eddi v\u00e0 th\u1ecb ph\u1ea7n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<\/li>\n

  • \n

    \u1ea2nh h\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u (Brand Impact):<\/strong> ph\u00e2n t\u00edch gi\u00e1 tr\u1ecb v\u00f4 h\u00ecnh m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i, nh\u01b0 uy t\u00edn, ni\u1ec1m tin, v\u00e0 kh\u1ea3 n\u0103ng thu h\u00fat \u0111\u1ea7u t\u01b0.<\/p>\n<\/li>\n<\/ul>\n

    K\u1ebft h\u1ee3p gi\u1eefa \u0111\u1ecbnh l\u01b0\u1ee3ng (doanh thu, l\u1ee3i nhu\u1eadn) v\u00e0 \u0111\u1ecbnh t\u00ednh (nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng), b\u1ea3ng x\u1ebfp h\u1ea1ng 2025 mang t\u00ednh t\u1ed5ng h\u1ee3p v\u00e0 ph\u1ea3n \u00e1nh xu th\u1ebf th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i Vi\u1ec7t Nam.<\/p>\n

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    3. Top 10 th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam n\u1ed5i b\u1eadt n\u0103m 2025<\/strong><\/h4>\n

    D\u1ef1a tr\u00ean c\u00e1c b\u00e1o c\u00e1o th\u01b0\u01a1ng hi\u1ec7u g\u1ea7n \u0111\u00e2y c\u00f9ng ph\u00e2n t\u00edch xu h\u01b0\u1edbng ng\u00e0nh h\u00e0ng, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 10 th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t ti\u00eau bi\u1ec3u<\/strong> trong b\u1ea3ng x\u1ebfp h\u1ea1ng n\u0103m 2025:<\/p>\n

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    1. \n

      Viettel<\/strong> \u2013 D\u1eabn \u0111\u1ea7u trong l\u0129nh v\u1ef1c vi\u1ec5n th\u00f4ng v\u00e0 c\u00f4ng ngh\u1ec7 s\u1ed1. N\u0103m 2025, Viettel ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf s\u1ed1 1 v\u1ec1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u nh\u1edd s\u1ef1 \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd v\u00e0o chuy\u1ec3n \u0111\u1ed5i s\u1ed1, h\u1ea1 t\u1ea7ng 5G v\u00e0 c\u00f4ng ngh\u1ec7 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o.<\/p>\n<\/li>\n

    2. \n

      VNPT<\/strong> \u2013 Th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c doanh n\u00e0y \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c t\u00e1i \u0111\u1ecbnh v\u1ecb sang m\u00f4 h\u00ecnh \u201cdoanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 s\u1ed1 qu\u1ed1c gia\u201d, g\u00f3p ph\u1ea7n th\u00fac \u0111\u1ea9y h\u1ec7 sinh th\u00e1i s\u1ed1 Vi\u1ec7t Nam.<\/p>\n<\/li>\n

    3. \n

      Vinamilk<\/strong> \u2013 V\u1eabn gi\u1eef v\u1eefng v\u1ecb tr\u00ed th\u01b0\u01a1ng hi\u1ec7u ti\u00eau d\u00f9ng h\u00e0ng \u0111\u1ea7u. H\u01b0\u1edbng \u0111i b\u1ec1n v\u1eefng, s\u1ea3n xu\u1ea5t xanh v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf gi\u00fap Vinamilk duy tr\u00ec gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u1ed5n \u0111\u1ecbnh.<\/p>\n<\/li>\n

    4. \n

      Vingroup<\/strong> \u2013 V\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u con nh\u01b0 VinFast, VinHomes v\u00e0 Vinpearl, t\u1eadp \u0111o\u00e0n n\u00e0y l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a kh\u00e1t v\u1ecdng Vi\u1ec7t v\u01b0\u01a1n t\u1ea7m th\u1ebf gi\u1edbi.<\/p>\n<\/li>\n

    5. \n

      Techcombank<\/strong> \u2013 D\u1eabn \u0111\u1ea7u ng\u00e0nh ng\u00e2n h\u00e0ng t\u01b0 nh\u00e2n, Techcombank th\u1ec3 hi\u1ec7n s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u qua chi\u1ebfn l\u01b0\u1ee3c s\u1ed1 h\u00f3a v\u00e0 t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n

    6. \n

      BIDV<\/strong> \u2013 L\u00e0 ng\u00e2n h\u00e0ng qu\u1ed1c doanh l\u00e2u \u0111\u1eddi, BIDV ghi d\u1ea5u b\u1eb1ng m\u1ea1ng l\u01b0\u1edbi r\u1ed9ng l\u1edbn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 b\u1ec1n v\u1eefng.<\/p>\n<\/li>\n

    7. \n

      Masan Group<\/strong> \u2013 V\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ti\u00eau d\u00f9ng n\u1ed5i ti\u1ebfng nh\u01b0 Chin-su, Omachi, Nam Ng\u01b0, Masan duy tr\u00ec v\u1ecb th\u1ebf nh\u1edd hi\u1ec3u r\u00f5 ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t.<\/p>\n<\/li>\n

    8. \n

      Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng (MWG)<\/strong> \u2013 Doanh nghi\u1ec7p b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u, \u0111ang m\u1edf r\u1ed9ng sang l\u0129nh v\u1ef1c d\u1ecbch v\u1ee5 v\u00e0 ti\u00eau d\u00f9ng \u0111i\u1ec7n t\u1eed.<\/p>\n<\/li>\n

    9. \n

      Biti\u2019s<\/strong> \u2013 Th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t l\u00e2u \u0111\u1eddi, th\u00e0nh c\u00f4ng trong vi\u1ec7c t\u00e1i sinh qua chi\u1ebfn d\u1ecbch \u201c\u0110i \u0111\u1ec3 tr\u1edf v\u1ec1\u201d, v\u00e0 ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng sang th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1.<\/p>\n<\/li>\n

    10. \n

      Sabeco<\/strong> \u2013 V\u1edbi th\u01b0\u01a1ng hi\u1ec7u Bia S\u00e0i G\u00f2n, Sabeco v\u1eabn n\u1eb1m trong top \u0111\u1ea7u nh\u1edd s\u1ee9c m\u1ea1nh ph\u00e2n ph\u1ed1i v\u00e0 ni\u1ec1m tin l\u00e2u n\u0103m t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t.<\/p>\n<\/li>\n<\/ol>\n

      M\u01b0\u1eddi c\u00e1i t\u00ean tr\u00ean ph\u1ea3n \u00e1nh s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t \u2014 t\u1eeb c\u00f4ng ngh\u1ec7, t\u00e0i ch\u00ednh, th\u1ef1c ph\u1ea9m \u0111\u1ebfn b\u00e1n l\u1ebb v\u00e0 ti\u00eau d\u00f9ng nhanh.<\/p>\n

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      4. Xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t 2025<\/strong><\/h4>\n

      N\u0103m 2025 l\u00e0 n\u0103m b\u1ea3n l\u1ec1 trong ti\u1ebfn tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p Vi\u1ec7t. C\u00e1c xu h\u01b0\u1edbng ch\u1ee7 \u0111\u1ea1o c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 trong b\u1ea3ng x\u1ebfp h\u1ea1ng g\u1ed3m:<\/p>\n

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        Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 to\u00e0n di\u1ec7n:<\/strong> Doanh nghi\u1ec7p Vi\u1ec7t \u0111\u00e3 kh\u00f4ng c\u00f2n coi c\u00f4ng ngh\u1ec7 l\u00e0 h\u1ed7 tr\u1ee3, m\u00e0 l\u00e0 h\u1ea1t nh\u00e2n ph\u00e1t tri\u1ec3n. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o AI, d\u1eef li\u1ec7u l\u1edbn, h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a.<\/p>\n<\/li>\n

      • \n

        Ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng:<\/strong> Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m xanh, bao b\u00ec t\u00e1i ch\u1ebf, v\u00e0 t\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0o th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c cam k\u1ebft b\u1ec1n v\u1eefng s\u1ebd c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh d\u00e0i h\u1ea1n.<\/p>\n<\/li>\n

      • \n

        C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m:<\/strong> C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111ang \u00e1p d\u1ee5ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u00e0nh vi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n<\/li>\n

      • \n

        M\u1edf r\u1ed9ng ra qu\u1ed1c t\u1ebf:<\/strong> Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t \u0111ang v\u01b0\u01a1n ra c\u00e1c th\u1ecb tr\u01b0\u1eddng \u0110\u00f4ng Nam \u00c1, ch\u00e2u \u00c2u, v\u00e0 B\u1eafc M\u1ef9. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi chi\u1ebfn l\u01b0\u1ee3c nh\u1eadn di\u1ec7n to\u00e0n c\u1ea7u, \u0111\u1ed3ng th\u1eddi gi\u1eef \u0111\u01b0\u1ee3c b\u1ea3n s\u1eafc Vi\u1ec7t.<\/p>\n<\/li>\n

      • \n

        K\u1ebft h\u1ee3p gi\u1eefa truy\u1ec1n th\u1ed1ng v\u00e0 hi\u1ec7n \u0111\u1ea1i:<\/strong> Th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Biti\u2019s hay Trung Nguy\u00ean \u0111\u00e3 ch\u1ee9ng minh s\u1ee9c m\u1ea1nh khi bi\u1ebft k\u1ebft h\u1ee3p b\u1ea3n s\u1eafc v\u0103n h\u00f3a v\u1edbi phong c\u00e1ch to\u00e0n c\u1ea7u h\u00f3a.<\/p>\n<\/li>\n<\/ul>\n

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        5. C\u00e1c ng\u00e0nh \u0111\u00f3ng g\u00f3p l\u1edbn v\u00e0o gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t<\/strong><\/h4>\n

        Ng\u00e2n h\u00e0ng \u2013 tr\u1ee5 c\u1ed9t c\u1ee7a b\u1ea3ng x\u1ebfp h\u1ea1ng:<\/strong>
        C\u00e1c ng\u00e2n h\u00e0ng nh\u01b0 Vietcombank, BIDV, Techcombank, VPBank l\u00e0 nh\u00f3m d\u1eabn \u0111\u1ea7u v\u1ec1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, chi\u1ebfm h\u01a1n 30% t\u1ed5ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam. L\u00fd do l\u00e0 l\u0129nh v\u1ef1c t\u00e0i ch\u00ednh c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng r\u1ed9ng v\u00e0 kh\u1ea3 n\u0103ng \u0111\u1ea7u t\u01b0 marketing m\u1ea1nh.<\/p>\n

        Vi\u1ec5n th\u00f4ng v\u00e0 c\u00f4ng ngh\u1ec7:<\/strong>
        Viettel, VNPT, MobiFone \u0111ang t\u00e1i \u0111\u1ecbnh v\u1ecb t\u1eeb \u201cdoanh nghi\u1ec7p vi\u1ec5n th\u00f4ng\u201d sang \u201cdoanh nghi\u1ec7p c\u00f4ng ngh\u1ec7\u201d. H\u1ecd \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o h\u1ea1 t\u1ea7ng d\u1eef li\u1ec7u, \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y v\u00e0 gi\u1ea3i ph\u00e1p s\u1ed1 qu\u1ed1c gia.<\/p>\n

        Ti\u00eau d\u00f9ng nhanh v\u00e0 th\u1ef1c ph\u1ea9m:<\/strong>
        Vinamilk, Masan, Acecook, Trung Nguy\u00ean, Habeco v\u1eabn gi\u1eef v\u1ecb tr\u00ed \u1ed5n \u0111\u1ecbnh nh\u1edd th\u01b0\u01a1ng hi\u1ec7u quen thu\u1ed9c v\u00e0 m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i r\u1ed9ng kh\u1eafp.<\/p>\n

        B\u00e1n l\u1ebb v\u00e0 d\u1ecbch v\u1ee5:<\/strong>
        Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng, \u0110i\u1ec7n M\u00e1y Xanh, Con C\u01b0ng v\u00e0 WinMart ghi nh\u1eadn gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u0103ng tr\u01b0\u1edfng m\u1ea1nh nh\u1edd chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh v\u00e0 t\u1eadp trung tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n

        \u00d4 t\u00f4 v\u00e0 c\u00f4ng nghi\u1ec7p:<\/strong>
        VinFast l\u00e0 \u0111\u1ea1i di\u1ec7n n\u1ed5i b\u1eadt, \u0111\u00e3 \u0111\u01b0a h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t ra to\u00e0n c\u1ea7u. D\u00f9 c\u00f2n nhi\u1ec1u th\u00e1ch th\u1ee9c, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a tinh th\u1ea7n \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o.<\/p>\n

        \n

        6. Vai tr\u00f2 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia Vi\u1ec7t Nam<\/strong><\/h4>\n

        Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia Vi\u1ec7t Nam t\u0103ng \u0111\u1ec1u trong nh\u1eefng n\u0103m qua, ph\u1ea3n \u00e1nh uy t\u00edn c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc trong m\u1eaft b\u1ea1n b\u00e8 qu\u1ed1c t\u1ebf. C\u00e1c doanh nghi\u1ec7p n\u1eb1m trong ch\u01b0\u01a1ng tr\u00ecnh \u201cTh\u01b0\u01a1ng hi\u1ec7u Qu\u1ed1c gia Vi\u1ec7t Nam\u201d kh\u00f4ng ch\u1ec9 \u0111\u1ea1i di\u1ec7n cho ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n \u0111\u1ecbnh h\u00ecnh h\u00ecnh \u1ea3nh \u201cVi\u1ec7t Nam n\u0103ng \u0111\u1ed9ng, s\u00e1ng t\u1ea1o v\u00e0 \u0111\u00e1ng tin c\u1eady\u201d.<\/p>\n

        Ch\u00ednh ph\u1ee7 ti\u1ebfp t\u1ee5c h\u1ed7 tr\u1ee3 c\u00e1c doanh nghi\u1ec7p tham gia ch\u01b0\u01a1ng tr\u00ecnh qua:<\/p>\n

          \n
        • \n

          C\u1ea5p ch\u1ee9ng nh\u1eadn Th\u01b0\u01a1ng hi\u1ec7u Qu\u1ed1c gia.<\/p>\n<\/li>\n

        • \n

          H\u1ed7 tr\u1ee3 truy\u1ec1n th\u00f4ng qu\u1ed1c t\u1ebf.<\/p>\n<\/li>\n

        • \n

          H\u01b0\u1edbng d\u1eabn ti\u00eau chu\u1ea9n qu\u1ea3n tr\u1ecb v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<\/li>\n<\/ul>\n

          S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia v\u00e0 th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p gi\u00fap t\u1ea1o n\u00ean m\u1ed9t h\u1ec7 sinh th\u00e1i th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t m\u1ea1nh m\u1ebd, c\u00f3 kh\u1ea3 n\u0103ng c\u1ea1nh tranh khu v\u1ef1c.<\/p>\n

          \n

          7. Th\u00e1ch th\u1ee9c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t n\u0103m 2025<\/strong><\/h4>\n

          M\u1eb7c d\u00f9 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh t\u1ef1u, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t v\u1eabn ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u00f4ng \u00edt th\u00e1ch th\u1ee9c:<\/p>\n

            \n
          • \n

            C\u1ea1nh tranh qu\u1ed1c t\u1ebf kh\u1ed1c li\u1ec7t:<\/strong> C\u00e1c th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u nh\u01b0 Samsung, Unilever, Nestl\u00e9, Toyota v\u1eabn chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n l\u1edbn t\u1ea1i Vi\u1ec7t Nam.<\/p>\n<\/li>\n

          • \n

            Thi\u1ebfu ngu\u1ed3n nh\u00e2n l\u1ef1c th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean s\u00e2u:<\/strong> Nhi\u1ec1u doanh nghi\u1ec7p v\u1eabn coi th\u01b0\u01a1ng hi\u1ec7u l\u00e0 b\u1ed9 ph\u1eadn ph\u1ee5 thu\u1ed9c marketing, ch\u01b0a x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n.<\/p>\n<\/li>\n

          • \n

            R\u1ee7i ro truy\u1ec1n th\u00f4ng v\u00e0 kh\u1ee7ng ho\u1ea3ng ni\u1ec1m tin:<\/strong> Ch\u1ec9 m\u1ed9t sai s\u00f3t nh\u1ecf trong truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u m\u1ea5t h\u00e0ng tri\u1ec7u \u0111\u00f4 la gi\u00e1 tr\u1ecb.<\/p>\n<\/li>\n

          • \n

            Ch\u01b0a t\u1eadn d\u1ee5ng \u0111\u1ee7 s\u1ee9c m\u1ea1nh c\u00f4ng ngh\u1ec7:<\/strong> M\u1ed9t s\u1ed1 doanh nghi\u1ec7p v\u1eabn thi\u1ebfu chi\u1ebfn l\u01b0\u1ee3c d\u1eef li\u1ec7u, t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 c\u00e1 nh\u00e2n h\u00f3a trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<\/li>\n<\/ul>\n

            Nh\u1eefng th\u00e1ch th\u1ee9c n\u00e0y \u0111\u1eb7t ra y\u00eau c\u1ea7u c\u1ea5p b\u00e1ch: doanh nghi\u1ec7p c\u1ea7n n\u00e2ng cao n\u0103ng l\u1ef1c th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ea7u t\u01b0 v\u00e0o con ng\u01b0\u1eddi v\u00e0 c\u00f4ng ngh\u1ec7, \u0111\u1ed3ng th\u1eddi g\u1eafn k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi xu th\u1ebf to\u00e0n c\u1ea7u h\u00f3a.<\/p>\n

            \n

            8. Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t trong th\u1eadp k\u1ef7 t\u1edbi<\/strong><\/h4>\n

            \u0110\u1ec3 duy tr\u00ec v\u00e0 gia t\u0103ng v\u1ecb th\u1ebf trong b\u1ea3ng x\u1ebfp h\u1ea1ng t\u01b0\u01a1ng lai, th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t c\u1ea7n t\u1eadp trung v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c sau:<\/p>\n

              \n
            • \n

              \u0110\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o li\u00ean t\u1ee5c:<\/strong> \u0110\u01b0a c\u00f4ng ngh\u1ec7, d\u1eef li\u1ec7u v\u00e0 AI v\u00e0o m\u1ecdi kh\u00e2u qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<\/li>\n

            • \n

              X\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c bi\u1ec7t:<\/strong> M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00f3 b\u1ea3n s\u1eafc ri\u00eang, g\u1eafn v\u1edbi gi\u00e1 tr\u1ecb v\u0103n h\u00f3a, con ng\u01b0\u1eddi v\u00e0 t\u1ea7m nh\u00ecn.<\/p>\n<\/li>\n

            • \n

              T\u0103ng c\u01b0\u1eddng li\u00ean k\u1ebft qu\u1ed1c t\u1ebf:<\/strong> H\u1ee3p t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c to\u00e0n c\u1ea7u \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4, ti\u1ebfp c\u1eadn c\u00f4ng ngh\u1ec7 v\u00e0 kinh nghi\u1ec7m qu\u1ea3n tr\u1ecb.<\/p>\n<\/li>\n

            • \n

              \u0110\u1ea7u t\u01b0 v\u00e0o ngu\u1ed3n nh\u00e2n l\u1ef1c th\u01b0\u01a1ng hi\u1ec7u:<\/strong> \u0110\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u, marketing, truy\u1ec1n th\u00f4ng v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng chuy\u00ean s\u00e2u.<\/p>\n<\/li>\n

            • \n

              G\u1eafn k\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u1edbi m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng:<\/strong> \u0110\u01b0a y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng, x\u00e3 h\u1ed9i v\u00e0 qu\u1ea3n tr\u1ecb (ESG) tr\u1edf th\u00e0nh n\u1ec1n t\u1ea3ng ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n.<\/p>\n<\/li>\n<\/ul>\n

              \n

              9. T\u01b0\u01a1ng lai th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t \u2013 V\u01b0\u01a1n t\u1ea7m th\u1ebf gi\u1edbi<\/strong><\/h4>\n

              N\u0103m 2025 l\u00e0 n\u0103m kh\u1edfi \u0111\u1ea7u cho giai \u0111o\u1ea1n th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t h\u1ed9i nh\u1eadp s\u00e2u r\u1ed9ng. V\u1edbi n\u1ec1n t\u1ea3ng kinh t\u1ebf v\u1eefng v\u00e0ng, ch\u00ednh s\u00e1ch h\u1ed7 tr\u1ee3 m\u1ea1nh m\u1ebd v\u00e0 tinh th\u1ea7n s\u00e1ng t\u1ea1o c\u1ee7a doanh nghi\u1ec7p Vi\u1ec7t, ho\u00e0n to\u00e0n c\u00f3 c\u01a1 s\u1edf \u0111\u1ec3 tin r\u1eb1ng trong 5\u201310 n\u0103m t\u1edbi, Vi\u1ec7t Nam s\u1ebd c\u00f3 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u n\u1eb1m trong top to\u00e0n c\u1ea7u.<\/p>\n

              VinFast, Viettel, Vinamilk, Techcombank v\u00e0 Biti\u2019s c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh nh\u1eefng bi\u1ec3u t\u01b0\u1ee3ng qu\u1ed1c t\u1ebf \u0111\u1ea1i di\u1ec7n cho tr\u00ed tu\u1ec7, s\u00e1ng t\u1ea1o v\u00e0 tinh th\u1ea7n Vi\u1ec7t Nam.<\/p>\n

              \n

              10. K\u1ebft lu\u1eadn<\/strong><\/h4>\n

              B\u1ea3ng x\u1ebfp h\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t 2025 kh\u00f4ng ch\u1ec9 l\u00e0 danh s\u00e1ch c\u00e1c doanh nghi\u1ec7p d\u1eabn \u0111\u1ea7u m\u00e0 c\u00f2n l\u00e0 b\u1ee9c tranh ph\u1ea3n \u00e1nh s\u1ee9c m\u1ea1nh v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a n\u1ec1n kinh t\u1ebf Vi\u1ec7t. S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t ch\u1ee9ng minh r\u1eb1ng Vi\u1ec7t Nam \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng \u2014 l\u1ea5y gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng, s\u00e1ng t\u1ea1o v\u00e0 c\u00f4ng ngh\u1ec7 l\u00e0m trung t\u00e2m.<\/p>\n

              Th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 g\u00f3p ph\u1ea7n n\u00e2ng cao h\u00ecnh \u1ea3nh qu\u1ed1c gia m\u00e0 c\u00f2n truy\u1ec1n c\u1ea3m h\u1ee9ng cho th\u1ebf h\u1ec7 doanh nghi\u1ec7p m\u1edbi, kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf Vi\u1ec7t Nam tr\u00ean b\u1ea3n \u0111\u1ed3 th\u01b0\u01a1ng hi\u1ec7u th\u1ebf gi\u1edbi.<\/p>\n","protected":false},"excerpt":{"rendered":"

              1. To\u00e0n c\u1ea3nh th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t n\u0103m 2025 B\u01b0\u1edbc sang n\u0103m 2025, th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam ch\u1ee9ng ki\u1ebfn nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng v\u00e0 b\u01b0\u1edbc ph\u00e1t tri\u1ec3n \u0111\u00e1ng ch\u00fa \u00fd. Khi n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u ph\u1ee5c h\u1ed3i sau giai \u0111o\u1ea1n suy gi\u1ea3m, c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t \u0111\u00e3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i \u0111\u1ec3 […]\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-91","post","type-post","status-publish","format-standard","hentry","category-brand"],"_links":{"self":[{"href":"https:\/\/branddanhgia.com\/index.php?rest_route=\/wp\/v2\/posts\/91","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/branddanhgia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/branddanhgia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/branddanhgia.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/branddanhgia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=91"}],"version-history":[{"count":1,"href":"https:\/\/branddanhgia.com\/index.php?rest_route=\/wp\/v2\/posts\/91\/revisions"}],"predecessor-version":[{"id":96,"href":"https:\/\/branddanhgia.com\/index.php?rest_route=\/wp\/v2\/posts\/91\/revisions\/96"}],"wp:attachment":[{"href":"https:\/\/branddanhgia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=91"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/branddanhgia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=91"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/branddanhgia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=91"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}