![\"Brand](\"https:\/\/cdn.brvn.vn\/topics\/1280px\/2025\/brand-localization-cover_1744035100.png\")
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1. Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h4>\n
Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u (brand value) l\u00e0 t\u1ed5ng l\u1ee3i \u00edch kinh t\u1ebf m\u00e0 m\u1ed9t doanh nghi\u1ec7p thu \u0111\u01b0\u1ee3c t\u1eeb th\u01b0\u01a1ng hi\u1ec7u \u2014 bao g\u1ed3m kh\u1ea3 n\u0103ng t\u0103ng doanh thu, n\u00e2ng gi\u00e1 b\u00e1n, ti\u1ebft ki\u1ec7m chi ph\u00ed so v\u1edbi \u0111\u1ed1i th\u1ee7\u2026 C\u00f3 nhi\u1ec1u l\u00fd do khi\u1ebfn doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c l\u00fd do ph\u1ed5 bi\u1ebfn:<\/p>\n \u0110\u00e1nh gi\u00e1 v\u1ecb th\u1ebf c\u1ea1nh tranh<\/strong>: Khi bi\u1ebft gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p c\u00f3 th\u1ec3 so s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ee9c m\u1ea1nh th\u1ecb tr\u01b0\u1eddng \u0111ang n\u1eafm gi\u1eef.<\/p>\n<\/li>\n H\u1ed7 tr\u1ee3 quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 v\u00e0 qu\u1ea3n tr\u1ecb<\/strong>: Vi\u1ec7c ph\u00e2n t\u00edch gi\u00fap x\u00e1c \u0111\u1ecbnh xem th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i nhu\u1eadn t\u01b0\u01a1ng lai hay kh\u00f4ng, l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 huy \u0111\u1ed9ng v\u1ed1n, ho\u1eb7c \u0111\u1ed5i m\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<\/li>\n H\u01b0\u1edbng d\u1eabn chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n<\/strong>: Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng ng\u00e0nh, m\u1edf th\u1ecb tr\u01b0\u1eddng m\u1edbi, t\u0103ng m\u1ee9c nh\u1eadn di\u1ec7n, ho\u1eb7c \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m.<\/p>\n<\/li>\n T\u0103ng c\u01b0\u1eddng ni\u1ec1m tin v\u1edbi c\u00e1c b\u00ean li\u00ean quan<\/strong>: Kh\u00e1ch h\u00e0ng, nh\u00e0 \u0111\u1ea7u t\u01b0, \u0111\u1ed1i t\u00e1c s\u1ebd \u0111\u00e1nh gi\u00e1 cao doanh nghi\u1ec7p c\u00f3 th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn, c\u00f3 gi\u00e1 tr\u1ecb ch\u1ee9ng minh.<\/p>\n<\/li>\n L\u1eadp k\u1ebf ho\u1ea1ch \u0111o l\u01b0\u1eddng v\u00e0 c\u1ea3i thi\u1ec7n<\/strong>: Khi \u0111\u00e3 c\u00f3 d\u1eef li\u1ec7u v\u1ec1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1eb7t m\u1ee5c ti\u00eau, theo d\u00f5i ti\u1ebfn tr\u00ecnh, c\u1ea3i thi\u1ec7n c\u00e1c \u0111i\u1ec3m y\u1ebfu.<\/p>\n<\/li>\n<\/ul>\n \u0110\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, nghi\u00ean c\u1ee9u cho th\u1ea5y gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng li\u00ean t\u1ee5c v\u00e0 tr\u1edf th\u00e0nh b\u1ec7 ph\u00f3ng cho doanh nghi\u1ec7p<\/p>\n \u0110\u1ec3 ph\u00e2n t\u00edch m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, ch\u00fang ta c\u1ea7n xem x\u00e9t nhi\u1ec1u y\u1ebfu t\u1ed1, t\u1eeb y\u1ebfu t\u1ed1 h\u1eefu h\u00ecnh \u0111\u1ebfn v\u00f4 h\u00ecnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c nh\u00f3m y\u1ebfu t\u1ed1 ch\u00ednh:<\/p>\n a) Nh\u1eadn di\u1ec7n v\u00e0 c\u1ea3m nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n M\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u trong th\u1ecb tr\u01b0\u1eddng (brand awareness) v\u00e0 trong nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n<\/li>\n C\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, d\u1ecbch v\u1ee5, tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<\/li>\n M\u1ee9c \u0111\u1ed9 li\u00ean k\u1ebft c\u1ea3m x\u00fac v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<\/li>\n<\/ul>\n b) Hi\u1ec7u su\u1ea5t kinh doanh th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n Doanh thu v\u00e0 l\u1ee3i nhu\u1eadn do th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i.<\/p>\n<\/li>\n Kh\u1ea3 n\u0103ng duy tr\u00ec v\u00e0 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n.<\/p>\n<\/li>\n Kh\u1ea3 n\u0103ng t\u0103ng gi\u00e1 b\u00e1n so v\u1edbi s\u1ea3n ph\u1ea9m kh\u00f4ng mang th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c \u0111\u1ed1i th\u1ee7.<\/p>\n<\/li>\n<\/ul>\n c) Ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3n tr\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng; cam k\u1ebft \u0111\u1ea7u t\u01b0 v\u00e0o th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<\/li>\n Chi\u1ebfn l\u01b0\u1ee3c marketing, truy\u1ec1n th\u00f4ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/p>\n<\/li>\n Qu\u1ea3n l\u00fd r\u1ee7i ro li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u (scandal, kh\u1ee7ng ho\u1ea3ng, m\u1ea5t ni\u1ec1m tin).<\/p>\n<\/li>\n<\/ul>\n d) Y\u1ebfu t\u1ed1 b\u1ec1n v\u1eefng v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i<\/strong><\/p>\n Doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng, c\u00f3 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i, minh b\u1ea1ch trong chu\u1ed7i cung \u1ee9ng.<\/p>\n<\/li>\n N\u0103m g\u1ea7n \u0111\u00e2y, b\u00e1o c\u00e1o c\u1ee7a Brand Finance cho th\u1ea5y y\u1ebfu t\u1ed1 \u201cgi\u00e1 tr\u1ecb nh\u1eadn th\u1ee9c v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng\u201d (Sustainability Perceptions Value \u2013 SPV) \u0111\u00e3 tr\u1edf n\u00ean quan tr\u1ecdng khi \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t.<\/p>\n<\/li>\n<\/ul>\n e) Ng\u1eef c\u1ea3nh th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u00e0nh h\u00e0ng<\/strong><\/p>\n Ng\u00e0nh n\u00e0o th\u01b0\u01a1ng hi\u1ec7u ho\u1ea1t \u0111\u1ed9ng (ng\u00e2n h\u00e0ng, vi\u1ec5n th\u00f4ng, th\u1ef1c ph\u1ea9m, c\u00f4ng ngh\u1ec7\u2026) c\u00f3 \u1ea3nh h\u01b0\u1edfng kh\u00e1c nhau \u0111\u1ebfn gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. V\u00ed d\u1ee5 nh\u01b0 \u1edf Vi\u1ec7t Nam, ng\u00e0nh vi\u1ec5n th\u00f4ng, ng\u00e2n h\u00e0ng v\u00e0 th\u1ef1c ph\u1ea9m \u0111\u00f3ng g\u00f3p m\u1ea1nh cho b\u1ea3ng x\u1ebfp h\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<\/li>\n M\u00f4i tr\u01b0\u1eddng kinh doanh: ch\u00ednh s\u00e1ch nh\u00e0 n\u01b0\u1edbc, \u0111\u1ea7u t\u01b0, chu\u1ed7i gi\u00e1 tr\u1ecb to\u00e0n c\u1ea7u, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng\u2026 t\u1ea5t c\u1ea3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<\/li>\n<\/ul>\n \u0110\u1ec3 ph\u00e2n t\u00edch m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n, ch\u00fang ta c\u00f3 th\u1ec3 theo c\u00e1c b\u01b0\u1edbc sau:<\/p>\n B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau ph\u00e2n t\u00edch<\/strong> B\u01b0\u1edbc 2: Thu th\u1eadp d\u1eef li\u1ec7u<\/strong><\/p>\n D\u1eef li\u1ec7u t\u00e0i ch\u00ednh: doanh thu, l\u1ee3i nhu\u1eadn, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng, chi ph\u00ed marketing, margin\u2026<\/p>\n<\/li>\n D\u1eef li\u1ec7u th\u01b0\u01a1ng hi\u1ec7u: nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng, \u0111\u1ed9 trung th\u00e0nh, x\u00e3 h\u1ed9i m\u1ea1ng, ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n D\u1eef li\u1ec7u ng\u00e0nh v\u00e0 th\u1ecb tr\u01b0\u1eddng: th\u1ecb ph\u1ea7n, \u0111\u1ed1i th\u1ee7, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, m\u1ee9c c\u1ea1nh tranh.<\/p>\n<\/li>\n D\u1eef li\u1ec7u v\u00f4 h\u00ecnh: kh\u1ea3 n\u0103ng \u0111\u1ed5i m\u1edbi, qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed9 nh\u1eadn bi\u1ebft qu\u1ed1c t\u1ebf, t\u00ednh b\u1ec1n v\u1eefng. B\u01b0\u1edbc 3: Ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1<\/strong> Ph\u00ed b\u1ea3n quy\u1ec1n<\/strong> (Royalty Relief Method): \u01af\u1edbc t\u00ednh chi ph\u00ed m\u00e0 doanh nghi\u1ec7p ph\u1ea3i tr\u1ea3 n\u1ebfu kh\u00f4ng s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u1ea3i s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u00ean kh\u00e1c. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong nhi\u1ec1u b\u00e1o c\u00e1o.<\/p>\n<\/li>\n Chi\u1ebft kh\u1ea5u d\u00f2ng ti\u1ec1n t\u01b0\u01a1ng lai (Discounted Cash Flow \u2013 DCF)<\/strong>: \u01af\u1edbc t\u00ednh d\u00f2ng ti\u1ec1n m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 mang l\u1ea1i trong t\u01b0\u01a1ng lai v\u00e0 chi\u1ebft kh\u1ea5u v\u1ec1 hi\u1ec7n t\u1ea1i.<\/p>\n<\/li>\n So s\u00e1nh th\u1ecb tr\u01b0\u1eddng<\/strong>: So s\u00e1nh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng \u0111\u01b0\u01a1ng \u0111\u00e3 \u0111\u1ecbnh gi\u00e1 ho\u1eb7c giao d\u1ecbch g\u1ea7n \u0111\u00e2y.<\/p>\n<\/li>\n \u0110i\u1ec3m s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u<\/strong> (Brand Strength Index \u2013 BSI): \u0111\u00e1nh gi\u00e1 y\u1ebfu t\u1ed1 v\u00f4 h\u00ecnh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh m\u1ee9c chi ph\u00ed b\u1ea3n quy\u1ec1n ho\u1eb7c ph\u1ea7n t\u0103ng gi\u00e1. V\u00ed d\u1ee5 b\u00e1o c\u00e1o Brand Finance s\u1eed d\u1ee5ng ch\u1ec9 s\u1ed1 BSI \u0111\u1ec3 x\u1ebfp h\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh\/kh\u00f4ng m\u1ea1nh.<\/p>\n<\/li>\n<\/ul>\n B\u01b0\u1edbc 4: Ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 v\u00e0 x\u00e1c \u0111\u1ecbnh gi\u1ea3 \u0111\u1ecbnh<\/strong><\/p>\n X\u00e1c \u0111\u1ecbnh gi\u1ea3 \u0111\u1ecbnh v\u1ec1 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng doanh thu th\u01b0\u01a1ng hi\u1ec7u, t\u1ef7 l\u1ec7 chi ph\u00ed b\u1ea3n quy\u1ec1n, t\u1ef7 l\u1ec7 chi\u1ebft kh\u1ea5u,\u2026<\/p>\n<\/li>\n \u0110\u00e1nh gi\u00e1 r\u1ee7i ro (thay \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng, c\u00f4ng ngh\u1ec7, c\u1ea1nh tranh, kh\u1ee7ng ho\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u) v\u00e0 hi\u1ec7u \u1ee9ng l\u00e2u d\u00e0i.<\/p>\n<\/li>\n K\u1ebft h\u1ee3p d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh (nh\u1eadn th\u1ee9c, c\u1ea3m x\u00fac, b\u1ec1n v\u1eefng) v\u00e0o m\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n.<\/p>\n<\/li>\n<\/ul>\n B\u01b0\u1edbc 5: T\u00ednh to\u00e1n v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3<\/strong> X\u00e1c \u0111\u1ecbnh \u201cdoanh thu th\u01b0\u01a1ng hi\u1ec7u\u201d \u2013 ph\u1ea7n doanh thu \u0111\u01b0\u1ee3c g\u00e1n cho th\u01b0\u01a1ng hi\u1ec7u (c\u00f3 th\u1ec3 l\u00e0 to\u00e0n b\u1ed9 doanh thu ho\u1eb7c m\u1ed9t ph\u1ea7n).<\/p>\n<\/li>\n \u00c1p d\u1ee5ng t\u1ef7 l\u1ec7 ph\u00ed b\u1ea3n quy\u1ec1n ho\u1eb7c chi\u1ebft kh\u1ea5u d\u00f2ng ti\u1ec1n \u0111\u1ec3 t\u00ednh gi\u00e1 tr\u1ecb hi\u1ec7n t\u1ea1i.<\/p>\n<\/li>\n So s\u00e1nh k\u1ebft qu\u1ea3 v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c ho\u1eb7c benchmark.<\/p>\n<\/li>\n \u0110\u00e1nh gi\u00e1 \u0111\u1ed9 m\u1ea1nh y\u1ebfu c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u qua \u0111i\u1ec3m BSI ho\u1eb7c c\u00e1c ch\u1ec9 s\u1ed1 n\u1ed9i b\u1ed9.<\/p>\n<\/li>\n Ph\u00e1t tri\u1ec3n c\u00e1c k\u1ecbch b\u1ea3n: n\u1ebfu doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 th\u00eam v\u00e0o th\u01b0\u01a1ng hi\u1ec7u, n\u1ebfu g\u1eb7p kh\u1ee7ng ho\u1ea3ng, n\u1ebfu m\u1edf r\u1ed9ng qu\u1ed1c t\u1ebf\u2026 \u0111\u1ec3 xem t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<\/li>\n<\/ul>\n B\u01b0\u1edbc 6: Di\u1ec5n gi\u1ea3i v\u00e0 truy\u1ec1n \u0111\u1ea1t k\u1ebft qu\u1ea3<\/strong><\/p>\n Di\u1ec5n gi\u1ea3i k\u1ebft qu\u1ea3 cho ban l\u00e3nh \u0111\u1ea1o ho\u1eb7c \u0111\u1ed1i t\u00e1c: Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty \u0111ang \u1edf v\u1ecb tr\u00ed n\u00e0o, c\u00f3 c\u01a1 h\u1ed9i n\u00e0o, r\u1ee7i ro n\u00e0o.<\/p>\n<\/li>\n \u0110\u01b0a ra khuy\u1ebfn ngh\u1ecb v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u: t\u0103ng nh\u1eadn di\u1ec7n, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, \u0111\u1ea7u t\u01b0 b\u1ec1n v\u1eefng, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, c\u1ee7ng c\u1ed1 qu\u1ea3n tr\u1ecb.<\/p>\n<\/li>\n Thi\u1ebft l\u1eadp theo d\u00f5i \u0111\u1ecbnh k\u1ef3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c khi c\u1ea7n.<\/p>\n<\/li>\n<\/ul>\n \u1ede Vi\u1ec7t Nam, nh\u1eefng b\u00e1o c\u00e1o g\u1ea7n \u0111\u00e2y \u0111\u00e3 cho th\u1ea5y xu h\u01b0\u1edbng r\u00f5 r\u1ec7t v\u1ec1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n B\u00e1o c\u00e1o \u201cVietnam 100 2025\u201d c\u1ee7a Brand Finance cho bi\u1ebft t\u1ed5ng gi\u00e1 tr\u1ecb 100 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam \u0111\u1ea1t kho\u1ea3ng 38,4 t\u1ef7 \u0111\u00f4 la M\u1ef9, gi\u1ea3m 14% so v\u1edbi n\u0103m tr\u01b0\u1edbc. Trong \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u l\u00e0 m\u1ed9t doanh nghi\u1ec7p vi\u1ec5n th\u00f4ng l\u1edbn, gi\u1eef v\u1ecb tr\u00ed s\u1ed1 m\u1ed9t nhi\u1ec1u n\u0103m li\u00ean ti\u1ebfp.<\/p>\n<\/li>\n Theo ph\u00e2n t\u00edch c\u1ee7a m\u1ed9t s\u1ed1 th\u00f4ng tin, \u0111i\u1ec1u n\u00e0y cho th\u1ea5y d\u00f9 t\u1ed5ng gi\u00e1 tr\u1ecb gi\u1ea3m, nh\u01b0ng m\u1ed9t s\u1ed1 ng\u00e0nh v\u1eabn c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 nh\u01b0 \u00f4 t\u00f4 (49%), b\u1ea5t \u0111\u1ed9ng s\u1ea3n (27%), logistics (25%), c\u00f4ng ngh\u1ec7 (10%)<\/p>\n<\/li>\n V\u1ec1 th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia, b\u00e1o c\u00e1o cho th\u1ea5y gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia Vi\u1ec7t Nam n\u0103m 2024 \u0111\u1ea1t kho\u1ea3ng 507 t\u1ef7 \u0111\u00f4 la M\u1ef9 v\u00e0 \u0111\u1ee9ng th\u1ee9 32\/193 qu\u1ed1c gia \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1.<\/p>\n<\/li>\n Ch\u00ednh s\u00e1ch v\u00e0 h\u1ed7 tr\u1ee3 t\u1eeb nh\u00e0 n\u01b0\u1edbc: Ch\u01b0\u01a1ng tr\u00ecnh Th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia Vi\u1ec7t Nam \u0111\u00e3 \u0111\u01b0\u1ee3c tri\u1ec3n khai nhi\u1ec1u n\u0103m, t\u1eeb \u0111\u00f3 khuy\u1ebfn kh\u00edch doanh nghi\u1ec7p n\u00e2ng cao n\u0103ng l\u1ef1c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<\/li>\n<\/ul>\n T\u1eeb th\u1ef1c ti\u1ec5n n\u00e0y, c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam c\u00f3 th\u1ec3 r\u00fat ra nhi\u1ec1u b\u00e0i h\u1ecdc: vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 qu\u1ea3ng b\u00e1 m\u00e0 c\u00f2n l\u00e0 qu\u1ea3n tr\u1ecb h\u1ec7 th\u1ed1ng gi\u00e1 tr\u1ecb, li\u00ean t\u1ee5c \u0111o l\u01b0\u1eddng, \u0111\u1ed5i m\u1edbi v\u00e0 h\u01b0\u1edbng ra qu\u1ed1c t\u1ebf.<\/p>\n Khi ph\u00e2n t\u00edch gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u1edf Vi\u1ec7t Nam, doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd m\u1ed9t s\u1ed1 \u0111i\u1ec3m sau:<\/p>\n D\u1eef li\u1ec7u v\u00f4 h\u00ecnh kh\u00f3 \u0111o l\u01b0\u1eddng<\/strong>: Nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng, c\u1ea3m x\u00fac th\u01b0\u01a1ng hi\u1ec7u, ni\u1ec1m tin x\u00e3 h\u1ed9i\u2026 th\u01b0\u1eddng kh\u00f4ng \u0111\u01b0\u1ee3c ghi l\u1ea1i \u0111\u1ea7y \u0111\u1ee7 ho\u1eb7c c\u00f3 chu\u1ea9n \u0111o l\u01b0\u1eddng qu\u1ed1c t\u1ebf. Vi\u1ec7c thi\u1ebfu ho\u1eb7c kh\u00f4ng ch\u00ednh x\u00e1c s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ph\u00e2n t\u00edch.<\/p>\n<\/li>\n Thi\u1ebfu chu\u1ea9n h\u00f3a<\/strong>: C\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba th\u01b0\u1eddng ch\u01b0a c\u00f3 h\u1ec7 th\u1ed1ng th\u01b0\u01a1ng hi\u1ec7u b\u00e0i b\u1ea3n, n\u00ean vi\u1ec7c so s\u00e1nh ho\u1eb7c \u0111\u1ecbnh gi\u00e1 c\u00f3 th\u1ec3 thi\u1ebfu \u0111\u1ed9 ch\u00ednh x\u00e1c.<\/p>\n<\/li>\n R\u1ee7i ro ng\u00e0nh v\u00e0 th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i nhanh<\/strong>: Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, c\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i r\u1ea5t nhanh (nh\u01b0 s\u1ed1 h\u00f3a, th\u01b0\u01a1ng m\u1ea1i x\u00e3 h\u1ed9i), n\u1ebfu kh\u00f4ng c\u1eadp nh\u1eadt k\u1ecbp, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 gi\u1ea3m.<\/p>\n<\/li>\n Ph\u1ee5 thu\u1ed9c v\u00e0o gi\u1ea3 \u0111\u1ecbnh<\/strong>: M\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1 y\u00eau c\u1ea7u nhi\u1ec1u gi\u1ea3 \u0111\u1ecbnh (t\u0103ng tr\u01b0\u1edfng, chi ph\u00ed, r\u1ee7i ro). N\u1ebfu gi\u1ea3 \u0111\u1ecbnh sai, k\u1ebft qu\u1ea3 sai l\u1ec7ch.<\/p>\n<\/li>\n T\u00e1c \u0111\u1ed9ng t\u1eeb th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia v\u00e0 m\u00f4i tr\u01b0\u1eddng kinh doanh<\/strong>: \u1ede Vi\u1ec7t Nam, th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia v\u00e0 h\u00ecnh \u1ea3nh \u0111\u1ea5t n\u01b0\u1edbc c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn doanh nghi\u1ec7p, nh\u01b0ng c\u0169ng c\u00f3 th\u1ec3 g\u1eb7p r\u1ee7i ro nh\u01b0 bi\u1ebfn \u0111\u1ed9ng ch\u00ednh tr\u1ecb, h\u1ed9i nh\u1eadp qu\u1ed1c t\u1ebf, chu\u1ed7i cung \u1ee9ng to\u00e0n c\u1ea7u.<\/p>\n<\/li>\n T\u01b0\u01a1ng t\u00e1c gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba v\u00e0 th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf<\/strong>: Th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t c\u1ea7n c\u00e2n nh\u1eafc gi\u1eefa gi\u00e1 tr\u1ecb n\u1ed9i \u0111\u1ecba v\u00e0 qu\u1ed1c t\u1ebf \u2014 khi m\u1edf r\u1ed9ng, c\u1ea7n hi\u1ec3u kh\u00e1c bi\u1ec7t v\u0103n h\u00f3a, k\u1ef3 v\u1ecdng kh\u00e1ch h\u00e0ng to\u00e0n c\u1ea7u.<\/p>\n<\/li>\n<\/ul>\n Sau khi ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p n\u00ean \u00e1p d\u1ee5ng m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 gia t\u0103ng gi\u00e1 tr\u1ecb \u0111\u00f3:<\/p>\n T\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n v\u00e0 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n \u0110\u1ea7u t\u01b0 v\u00e0o truy\u1ec1n th\u00f4ng, x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng, kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/p>\n<\/li>\n T\u1ea1o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u00edch c\u1ef1c, \u0111\u1ed3ng nh\u1ea5t v\u00e0 li\u00ean t\u1ee5c, t\u1eeb s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ebfn ch\u0103m s\u00f3c h\u1eadu m\u00e3i.<\/p>\n<\/li>\n S\u1eed d\u1ee5ng s\u1ed1 h\u00f3a (digital marketing, d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, c\u00e1 nh\u00e2n h\u00f3a) \u0111\u1ec3 t\u0103ng nh\u1eadn di\u1ec7n v\u00e0 k\u1ebft n\u1ed1i.<\/p>\n<\/li>\n<\/ul>\n Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 \u0111\u1ed5i m\u1edbi<\/strong><\/p>\n \u00c1p d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng, t\u1ed1i \u01b0u chi ph\u00ed, t\u0103ng t\u1ed1c \u0111\u1ed9 ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng.<\/p>\n<\/li>\n \u0110\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u m\u1edbi, xu h\u01b0\u1edbng b\u1ec1n v\u1eefng, ti\u00eau d\u00f9ng th\u00f4ng minh.<\/p>\n<\/li>\n M\u1edf r\u1ed9ng qua k\u00eanh s\u1ed1, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n<\/li>\n<\/ul>\n T\u1eadp trung v\u00e0o y\u1ebfu t\u1ed1 b\u1ec1n v\u1eefng v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i<\/strong><\/p>\n Th\u01b0\u01a1ng hi\u1ec7u g\u1eafn v\u1edbi tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i, m\u00f4i tr\u01b0\u1eddng c\u00e0ng ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao. C\u00f3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng minh b\u1ea1ch v\u1ec1 ngu\u1ed3n g\u1ed1c, s\u1ea3n xu\u1ea5t xanh, chu\u1ed7i cung \u1ee9ng b\u1ec1n v\u1eefng.<\/p>\n<\/li>\n Giao ti\u1ebfp r\u00f5 r\u00e0ng v\u1edbi kh\u00e1ch h\u00e0ng v\u1ec1 c\u00e1c cam k\u1ebft v\u00e0 th\u00e0nh qu\u1ea3 b\u1ec1n v\u1eefng \u0111\u1ec3 t\u1ea1o ni\u1ec1m tin.<\/p>\n<\/li>\n<\/ul>\n M\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 qu\u1ed1c t\u1ebf h\u00f3a th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n Khi doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh \u1edf trong n\u01b0\u1edbc, n\u00ean xem x\u00e9t m\u1edf r\u1ed9ng ra qu\u1ed1c t\u1ebf, ho\u1eb7c h\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c to\u00e0n c\u1ea7u.<\/p>\n<\/li>\n C\u00e2n nh\u1eafc th\u00edch nghi v\u1edbi v\u0103n h\u00f3a v\u00e0 k\u1ef3 v\u1ecdng kh\u00e1ch h\u00e0ng qu\u1ed1c t\u1ebf.<\/p>\n<\/li>\n S\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia (\u201cMade in Vietnam\u201d) nh\u01b0 m\u1ed9t l\u1ee3i th\u1ebf n\u1ebfu ph\u00f9 h\u1ee3p.<\/p>\n<\/li>\n<\/ul>\n \u0110o l\u01b0\u1eddng v\u00e0 theo d\u00f5i th\u01b0\u1eddng xuy\u00ean<\/strong><\/p>\n Thi\u1ebft l\u1eadp KPI v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u: nh\u1eadn di\u1ec7n, h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng, gi\u00e1 b\u00e1n trung b\u00ecnh, t\u0103ng tr\u01b0\u1edfng doanh thu t\u1eeb th\u01b0\u01a1ng hi\u1ec7u\u2026<\/p>\n<\/li>\n \u0110o l\u01b0\u1eddng \u0111\u1ecbnh k\u1ef3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 bi\u1ebft ti\u1ebfn tr\u00ecnh v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c khi c\u1ea7n.<\/p>\n<\/li>\n L\u1eadp k\u1ecbch b\u1ea3n cho t\u00ecnh hu\u1ed1ng r\u1ee7i ro th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch ph\u1ea3n \u1ee9ng nhanh.<\/p>\n<\/li>\n<\/ul>\n Ph\u00e2n t\u00edch gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng vi\u1ec7c d\u00e0nh cho c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn hay th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u. V\u1edbi doanh nghi\u1ec7p Vi\u1ec7t Nam \u2014 k\u1ec3 c\u1ea3 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf \u2014 vi\u1ec7c hi\u1ec3u r\u00f5 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c hi\u1ec3u r\u00f5 n\u0103ng l\u1ef1c c\u1ea1nh tranh v\u00e0 t\u01b0\u01a1ng lai ph\u00e1t tri\u1ec3n. Trong b\u1ed1i c\u1ea3nh kinh t\u1ebf \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng v\u00e0 c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft, vi\u1ec7c ph\u00e2n t\u00edch gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t nhi\u1ec7m v\u1ee5 th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft v\u1edbi c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd h\u01b0\u1edbng d\u1eabn chi ti\u1ebft c\u00e1ch ti\u1ebfp c\u1eadn, ph\u00e2n t\u00edch v\u00e0 hi\u1ec3u r\u00f5 gi\u00e1 […]\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-90","post","type-post","status-publish","format-standard","hentry","category-brand"],"_links":{"self":[{"href":"https:\/\/branddanhgia.com\/index.php?rest_route=\/wp\/v2\/posts\/90","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/branddanhgia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/branddanhgia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/branddanhgia.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/branddanhgia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=90"}],"version-history":[{"count":1,"href":"https:\/\/branddanhgia.com\/index.php?rest_route=\/wp\/v2\/posts\/90\/revisions"}],"predecessor-version":[{"id":94,"href":"https:\/\/branddanhgia.com\/index.php?rest_route=\/wp\/v2\/posts\/90\/revisions\/94"}],"wp:attachment":[{"href":"https:\/\/branddanhgia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=90"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/branddanhgia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=90"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/branddanhgia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=90"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
T\u1ed5 ch\u1ee9c t\u01b0 v\u1ea5n \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi Brand Finance \u0111\u1ecbnh ngh\u0129a: \u0111\u00f3 l\u00e0 l\u1ee3i \u00edch kinh t\u1ebf r\u00f2ng<\/strong> m\u00e0 ch\u1ee7 s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c khi c\u1ea5p ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1edf.
V\u1edbi c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam, kh\u00e1i ni\u1ec7m n\u00e0y c\u00e0ng ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng b\u1edfi th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 t\u00ean g\u1ecdi m\u00e0 c\u00f2n l\u00e0 t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh g\u00f3p ph\u1ea7n c\u1ea1nh tranh v\u00e0 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i.<\/p>\n
\n2. T\u1ea1i sao ph\u00e2n t\u00edch gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i quan tr\u1ecdng?<\/h4>\n
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\n3. C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h4>\n
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\n4. Ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch v\u00e0 \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/h4>\n
Doanh nghi\u1ec7p c\u1ea7n r\u00f5 m\u00ecnh ph\u00e2n t\u00edch \u0111\u1ec3 l\u00e0m g\u00ec: so s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7, quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0, \u0111\u1ecbnh gi\u00e1 khi b\u00e1n\/nh\u01b0\u1ee3ng quy\u1ec1n, hay s\u1eed d\u1ee5ng cho b\u00e1o c\u00e1o n\u1ed9i b\u1ed9. M\u1ee5c ti\u00eau r\u00f5 s\u1ebd gi\u00fap ch\u1ecdn \u0111\u00fang d\u1eef li\u1ec7u v\u00e0 ph\u01b0\u01a1ng ph\u00e1p.<\/p>\n\n
Vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u ch\u00ednh x\u00e1c v\u00e0 \u0111\u00e1ng tin c\u1eady l\u00e0 n\u1ec1n t\u1ea3ng cho ph\u00e2n t\u00edch.<\/p>\n<\/li>\n<\/ul>\n
C\u00f3 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn:<\/p>\n\n
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Sau khi x\u00e1c \u0111\u1ecbnh gi\u1ea3 \u0111\u1ecbnh v\u00e0 thu th\u1eadp s\u1ed1 li\u1ec7u, ti\u1ebfn h\u00e0nh t\u00ednh:<\/p>\n\n
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\n5. Th\u1ef1c ti\u1ec5n t\u1ea1i Vi\u1ec7t Nam: Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p v\u00e0 qu\u1ed1c gia<\/h4>\n
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\n6. Nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 l\u01b0u \u00fd khi ph\u00e2n t\u00edch th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i Vi\u1ec7t Nam<\/h4>\n
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\n7. G\u1ee3i \u00fd chi\u1ebfn l\u01b0\u1ee3c n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h4>\n
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\n8. K\u1ebft lu\u1eadn<\/h4>\n
Khi bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111ang m\u1ea1nh hay y\u1ebfu \u1edf \u0111\u00e2u, ta s\u1ebd c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang h\u01b0\u1edbng: t\u0103ng nh\u1eadn di\u1ec7n, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m, \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ngh\u1ec7 v\u00e0 b\u1ec1n v\u1eefng, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng.
Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i ch\u1ec9 l\u00e0 t\u00ean g\u1ecdi, bi\u1ec3u t\u01b0\u1ee3ng hay logo: n\u00f3 l\u00e0 t\u1ed5ng h\u00f2a c\u1ee7a m\u1ecdi c\u1ea3m nh\u1eadn, tr\u1ea3i nghi\u1ec7m, gi\u00e1 tr\u1ecb v\u00f4 h\u00ecnh m\u00e0 doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng c\u00f9ng t\u1ea1o ra.<\/p>\n","protected":false},"excerpt":{"rendered":"